Our Guide to a Fractional VP of Sales: How They Can Help Your Business

Fractional VP of Sales

Part of being a business owner requires having a discerning eye for opportunities that can help you maximize your sales potential, grow, reach more customers, and do this all on a budget. It sounds like a tall order, but if you know the right people, you can make it happen—especially with the help of a fractional VP of sales.

Having a seasoned professional come on board will give you valuable insight into your business and teach you the strategies that your competitors probably don’t know, especially if they’re new businesses as well. Here’s what you need to know about a fractional VP of sales and how they can help your business grow:

What is a Fractional VP of Sales?

A fractional VP of sales is an executive leader with extensive experience in sales and sales leadership. They work part-time in your business and for a specified period, helping you and your team refine sales efforts like partnering with other company executives, developing a strong sales plan, hiring a top-notch sales team, and more. Hiring a fractional VP of sales will give you access to expert strategy without hiring a full-time C-level executive, helping you save time and money without sacrificing anything.

By having a fractional VP of sales on your team, you can turn to them for their skills and expertise when you need it. They often stay with an organization for a short project or up to a year, depending on what you need. They do more than consulting, as they will be an active leader you can follow in the realm of sales. That means they can design, execute, and lead, functioning similarly to a permanent hire.

What are the Benefits of Hiring a Fractional VP of Sales?

A fractional VP of sales can bring many benefits to your business. Here are some of them:

- They Give You Valuable Perspective

Having a sales expert on your team will give you precious insight that you can’t find anywhere else. A fractional VP of sales is someone with sales leadership expertise, so they can offer you a fresh, substantial perspective that can add more insight into your current problems. With them on board, you can develop new sales strategies and approaches to put your company in a better position to generate revenue. As a result, you’ll practice new methods that align you with your growth strategy.

- They Foster a Supportive, Productive Sales Culture

There is no better way to establish a productive, healthy sales culture than to bring in an expert. Someone with the right mindset, character, and communication skills will quickly encourage the team to grow, learn, and develop into becoming the best sales representatives they could be. They will also understand your business’s needs more while fostering a team that celebrates each other’s accomplishments. With a positive sales culture, they’ll be more motivated to close more sales for your business, adding to your success.

- They Take Over the Sales Aspect for You

As a business owner, you’ll have a neverending to-do list with only 24 hours to tick off each item. That means other aspects of your enterprise are more likely to slip through the cracks. Fortunately, with a fractional VP of sales, you’ll have the time you need to focus on other priority tasks since they’ll take care of everything sales-related. They’ll manage the daily sales operations and ensure that the tactics are aligned with the agreed-upon strategy. They can also handle sales mentoring and coaching, developing the best sales plan, using their network to add the required resources to your team, and more.


A fractional VP of sales may just be what you need to succeed. They offer your company invaluable help in polishing your sales strategy and operations by providing you with unlimited access to their knowledge and expertise during their contract. By hiring a fractional VP of sales for your business, you’ll surge to the top of your industry and become a trusted name among your target audience.

Looking for a fractional VP of sales for your business? We can help you with that at Four Tree Coaching. We offer business coaching services in Sherwood Park that can solve your problems and put you on the path to success. Book a meeting with us today for a complimentary consultation.

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